The relationship between brands and artists in the Middle East isn’t always an easy one. Maddy Butcher offers some advice on how to make life easier for both parties
As anyone in agency life knows, creatives can be a cantankerous bunch when not everyone ‘sees the light’. For eight years, I was one of the grumpiest. I didn’t understand what a pain in the backside I truly was for our client servicing team until I switched to art full time and dealt with clients directly. With no buffer zone, I’m even less patient than everybody thought. And art and business are not easy bedfellows.
Brands have always sought to communicate to ‘cultural instigators’. And no, not just hipsters.
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