By Jalaja Ramanunni
In today’s fast-paced world, brands must remain agile and adaptable in their marketing strategies. Brands need to stay flexible and keep evolving.
As Nawal Rustom, Agency Partner at TikTok MENA, highlighted at a recent event organised by UM, “Don’t get stuck with what used to work. Let measurement be your guide”.
Brands should instead focus on measuring the effectiveness of their marketing campaigns and using data-driven insights to guide their future strategies. By doing so, they can ensure they are making informed decisions and allocating their resources in the most efficient and effective way possible.
UM launched a brand lift playbook for TikTok campaigns, t
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