People are at the core of all businesses. From customers to partners, social media fans to employees — they all are humans, hence, the basic need for your brand to have a human value.
The nature and methodology of advertising has changed drastically with the beginning of a new digital era that empowers customers. Brands used to be more tactical, pushing their target audiences to purchase a product or service, whereas now, it is customers who inspire brands to adapt. Brands now need to be more considerate and human than ever before to capture their customer’s attention and build stronger connections that propel them to the top of people’s minds. As a brand, you need to think ahead
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