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Does radio still have an influence in the digital era?

On the World Radio Day, observed globally every 13th of February, W7Worldwide has released a short video showcasing radio’s significant role in Saudi Arabia.

The video highlights radio’s reach across diverse societal segments and its ability to deliver impactful, creative messages that resonates with varied audience preferences.

It exemplifies the simplicity and accessibility of radio in a world overrun by digital media and remains a vital medium for connecting with diverse audiences globally.

Established by UNESCO in 2011 and recognised by the United Nations General Assembly in 2012, the World Radio Day celebrates the enduring power of radio.

Saudi Arabia, who’s first radio station was


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