Disney+ launched two immersive, on-the-ground brand activations across Riyadh and Dubai, earlier this month, bringing its content to life through culturally relevant experiences.
The ‘pop-ups’ in the UAE and Saudi Arabia aimed to connect fans with the platform’s diverse stories by tapping into one of the region’s biggest unifiers: food culture.
The activations were part of an integrated multi-channel campaign running across earned editorial, social, influencer and paid media, designed to generate attention, drive conversation and immerse audiences in the world of Disney+.
From 17 April to 19 April, Riyadh’s U Walk played host to a family-first experience where children and parents stepped inside the
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