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Campaign Middle East
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Shantelle Nagarajan
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Disney+ MENA brings imagination home with new KSA campaign

Shantelle Nagarajan
posted on

Disney+ MENA serves up global stories with local twists in its latest marketing campaign for Saudi Arabia.

Stills from the latest Disney+ MENA ‘Watch and Live the Stories’ campaign for Saudi Arabia.

Disney+ MENA has launched a campaign to tie together Saudi storytelling with iconic entertainment options available on the streaming platform.

Through three short videos on the Disney+ Saudi Arabia Instagram account, audiences can be a part of how mainstream entertainment becomes a part of everyday Saudi households.

Themed together with the tagline (narrated in Arabic) ‘Watch and Live the Stories’, the campaign showcases fine-dining kabsa inspired by Disney’s Ratatouille x FX’s The Bear, Wolverine-inspired toothbrush cl


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Tags:CampaignDisney+ MENAImaginationmarketingSaudi storytellingSaudiFocussocial mediastorytellingWatch and Live the Stories
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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