The masterplan of the $63.2bn Diriyah development.
Homegrown businesses, regional players and global brands have turned their faces to the Middle East region, with a keen eye on Saudi Arabia, but the message from the Kingdom is clear: The local market has evolved. It’s not what it used to be, so there’s a need to learn the local nuances, understand local audiences better, and truly experience what the nation has to offer.
Amidst a growing focus on culture, creativity, communities and conveniences, brands in Saudi Arabia have also begun to find the balance between marketing to local and global audiences; tech-savvy youth and deep pock
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Tags:Advertisingauthenticitychief marketing officercmocommunitiesconveniencescreativityculturally relevant storytellingCultureDiriyahDiriyah CompanyDiriyah developmentEthicsexperiential marketingHarrodsheritageimmersive experiencesKingdom of Saudi ArabiaKiran HaslamKiran Jay HaslamKSAlocal audienceslocalisationmarketingOuternet LondonPIFPublic Investment FundSaudi ArabiaSaudi Culturesustainabilitytailored marketing campaigns
