On creating digital trust, Marilena Hadgianni writes, “Being transparent, consistent and honest can set a brand apart from its competitors.”
The brand and marketing industry in the Middle East is experiencing a seismic shift, driven by the dual forces of e-commerce growth and digital transformation.
With a rapidly growing young population, increasing internet penetration, and a tech-savvy consumer base, the region is primed for a digital revolution.
But amid this surge of opportunity lies a critical challenge: how can brands deliver highly personalised experiences while respecting privacy in a region with unique cult
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