How has the journey been so far at Media World?
Our journey at Media World has been nothing short of remarkable. An impressive growth trajectory of nearly 90 Per cent year-on-year stands as a testament to our success, making us one of the fastest-growing entities in the industry. This achievement is largely attributed to our visionary Chairman, Mr. Amer Ahrari, whose leadership has been an invaluable asset. Under his guidance, Media World has expanded from 15 locations to over 50 in less than four years.
Above all, none of this would have been possible without the unwavering, ethical, and kind leadership of our Chairman, Mr. Ahrari. His dedication has not only driven our success but also established Media World as one of the best places to work. The culture he has fostered is one of innovation, ethics, and continuous improvement, making it a privilege to be a part of this organisation.
What DOOH innovation has excited you the most over the past 12 months and why?
In the Digital Out-of-Home (DOOH) space, we’ve made significant strides. This year, we launched our first digital screen in Dubai, a landmark achievement as it is the largest high-resolution screen in all of MENA. This milestone is merely the beginning, as we plan to rapidly expand our digital inventory with new assets that will establish themselves as landmarks in their own right.
Our commitment to excellence is further demonstrated through our investment in industry-approved measurement tools, ensuring that our advertisers receive accurate and measurable results. This initiative not only enhances our service offerings but also builds trust and reliability within the industry.
What can we expect from Media World in the near future?
As we continue to grow and innovate, the people of UAE can expect even more exciting developments from Media World. Our vision is not just to lead but to set new benchmarks in the industry. Our upcoming projects and initiatives are poised to redefine the digital out-of-home advertising landscape, bringing unparalleled opportunities and value to our clients and stakeholders.
We remain committed to delivering the highest quality services and pioneering innovations that will keep Media World at the forefront of the industry. Stay tuned for the transformations and breakthroughs that we have in store.
In your opinion, what makes OOH remain one of the most effective traditional forms of advertising?
OOH advertising remains highly effective due to its ability to reach large audiences in high-traffic locations, creating impactful impressions that can’t be easily ignored. Its visibility and permanence help build brand recognition over time. Additionally, OOH is less intrusive compared to digital ads, allowing consumers to engage with it on their own terms. The integration of digital technology also enables dynamic content updates, real-time engagement, and data-driven targeting, enhancing its relevance and effectiveness. Overall, OOH effectively captures attention and fosters brand recall in a way that complements other advertising channels.
By Sandra George, CEO of Media World.
