GroupM MENA, Chief Products and Services Officer, Hicham Auajjar on I-shaped talent
The world of media and marketing changes at pace, and this is felt deeply in the digital space. The rapid evolution of technology, innovation and AI is building momentum. As an industry that requires continual upskilling and learning, it’s important to keep sight of what knowledge and skills will drive success. Equipping your business with digitally skilled talent is and will continue to be, essential for growth. However, a singular focus on these skill sets won’t achieve your marketing and business objectives alone, and siloing yo
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