While on a vacation with a friend at the beach, it was surprising to me that said friend decided to not go for a swim. She decided to go to the beach, but not participate in what one does at a beach, as she was not in the ‘mood’.
Being the person that I am, I started to correlate this to our media consumer.
Even in the right setting with the right product, can a consumer still decide they were not taking action just because they were not in the ‘mood’? If yes, how do we get a consumer in the mood to close this purchase cycle?
The consumer journey is becoming more and more complex, with consumers needing up to eight touch-points before making a purchase decision. In this complex environment, how can brands e
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