By James Dutton, regional digital director, UM Worldwide
Picture the scene; it is 1992 and Whitney Houston topped the charts with her hit I Will Always Love You. It is also the year that I – then a floppy haired teenager – started university and read about the future in Snow Crash by Neal Stephenson. This is when the world first heard of the term ‘metaverse’.
“Hiro’s not actually here at all. He’s in a computer-generated universe that his computer is drawing onto his goggles and pumping into his earphones. In the lingo, this imaginary place is known as the Metaverse. Hiro spends a lot of time in the Metaverse. It beats the U-Stor-It.”
Neal Stephenson, Snow Crash (1992).
Flash-
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