By David Do Rosario, head of digital specialties, Havas Media Middle East
The metaverse is taking over the world with a new wave of usability improvements. The move from web 2.0 to web 3.0 will change the way we experience the internet. We recently witnessed significant changes in the industry, such as Facebook’s corporate name change to Meta in honour of the metaverse trend, and Microsoft’s acquisition of Activision Blizzard.
Closer to home, the metaverse has become a priority as the UAE placed itself among the first movers. Dubai has created a committee to position itself as ‘a key city in the metaverse’ and seeks to increase the contribution of the metaverse sector to Dubai’
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