By Janira Hernandez, head of MEA, Ad-Lib Digital
Marketers are constantly trying new solutions to produce engaging ads that increase ad performance in addition to driving brand awareness. Between product, promotions and people, advertisers have many options while choosing images for creative ads. But how do we know which one has the most significant impact and why?
Ad-Lib.io, a Smartly.io company, has worked with multiple global brands across industries. We decided to analyse creative data to observe how people – particularly faces – can affect ad performance and look into factors that drive consumers’ interest. Our data analysis show that ads with faces often outperform ads witho
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
