TV has transitioned from a broadcast-only medium to a multiplatform video market through the growth of streaming and connected platforms. Yet data silos across broadcast and digital still exist, and the future ecosystem is still in development. One thing is for sure: we are on the cusp of some of the most exciting opportunities for growth and innovation that our industry has seen in a very long time.
As we look towards the future, we can see addressable audiences that can be activated across the entire ecosystem; we see the need to lay the foundation for transparent media planning, campaign management and data buying. Finally, we need to create a system that aggregates data from multiple ar
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