Dubai-based Choueiri Group’s Media Dome division has partnered with international adtech player MiQ. Michel Malkoun, Choueiri Group’s chief growth officer, and Richard Dunmall, global president of MiQ, discuss why this is the right time and place to move forward.
How will Media Dome’s strategic partnership with MiQ benefit brands and advertising agencies in the MENA region? Please tell us how this partnership will deliver a powerful digital proposition.
Michel Malkoun: With everything moving towards automation and most screens becoming digital, consumer behaviour is compelling media to tag along. There is a clear need in the MENA market to elevate the way we trade and transition from
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