Every few years, something new pops up in the world of digital advertising that threatens the revenue of publishers and puts the digital publishing industry at risk. The latest to emerge is the pivot-to-privacy trend.
WHAT IS PIVOT-TO-PRIVACY?
Today, privacy regulations are being implemented right across the globe, from the EU’s General Data Protection Regulation (GDPR) to the US’s California Consumer Privacy Act (CCPA) kicking off in 2020.
Now, more than ever, protecting users’ data is not only a moral obligation but also a legal one, meaning privacy regulators are enforcing publishers and marketing platforms to be fully compliant with new laws and regulations.
When it co
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