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Digital Essays 2019: let the games begin, by Sarah Soufan, Wavemaker

By Sarah Soufan, Integrated planner, Wavemaker

Did you know that the first video game ever created was Brown Box? This game connected to your TV set and allowed two users to control cubes that chased each other on a screen. Boy, hasn’t the gaming industry come a long way? Due to the evolution of the digital ecosystem, the gaming industry claims revenue of $134.9bn a year, with one in three individuals identifying as a gamer and representing approximately 2.2 billion players worldwide (according to GamingIndustry.biz).

For all the people who still think gamers are the teenage boys sitting in their parents’ basements playing consoles, that isn’t true any more. With the boom of mobile gaming today, nearly everyone is considered a ga


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