The question is not about whether or not to publish on platforms, but how to do so in a profitable, sustainable way that allows publishers to retain overall control of their strategies.
The objective of the publishers is to educate, inform, inspire, challenge and entertain.
Readers’ relationships with publishers have radically changed over the years. As platforms have made access to information seamless and everywhere at any time, the readers have expanded their exposure from one or two trusted sources of information to an always-on, always-connected relationship. Great news for readership in general, but not so much for individual publishers per se.
The co
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