Website developers, content marketers and search engine optimisers now have no choice but to work closely together, writes Amit Vyas.
Marketing is getting complex; it used to be so much simpler – above the line, below the line, through the line, online, offline. Then, the big debates were around how and who should integrate and align the components to optimise the benefits.
According to Teradata Corporation, in a 2013 survey, on average, marketers in Europe constantly manage more than seven different channels and more than one quarter (26 per cent) of marketers are coordinating customer experience across 10 different channels. The same Teradata survey noted that of the top 10 channels t
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