Our industry is rapidly changing. The borders of business consultancy, marketing, advertising and technology are getting blurrier. Customer experience is becoming the focal point of everything. Because today brands are not selling products or services any more; they are selling customer centric ‘experiences’. Our role is to design, improve and communicate these experiences. Simply put, we provide CX.
Data-driven advertising.
Does it work? Does it guarantee business growth? How accurate is the result estimation? It was difficult to deal with these questions with factual and scientific answers but now, after years of applying technological integration to the process of communication, we have ans
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