DHL’s latest campaign shines a light on some of its unexpected delivery methods to reach even the world’s most remote spots.
Recognising that nearly half of the global population resides in remote areas, DHL puts a spotlight on the extraordinary lengths it goes to deliver, no matter where they are.
The campaign takes a different approach to the industry communications, which are dominated by the pursuit of “faster, better and first”.
In collaboration with Horizon FCB, DHL revealed its diverse and unexpected fleet of delivery methods.
DHL’s unique fleet ranges from a mountain bike, a tricycle, a boat, a camel, a canoe to a runner.
From the deserts navigated by camels to the dense forests crossed by hikers, DHL’s latest campaign showcased real ID trackers of actual deliveries reaching the world’s most secluded spots.
“It’s in these journeys, often starting from a transportation hub and culminating at the doorstep of a customer’s home or business, that the term ‘last mile delivery’ truly comes to life,” it says.
“This campaign gives this final, crucial leg of delivery the attention it deserves, highlighting the innovative and sometimes unconventional methods DHL employs to ensure every parcel reaches its destination.”
“This campaign is a departure from the conventional focus on speed”, said Mohamed Bareche, Executive Creative Director at Horizon FCB. “Discovering these unconventional delivery methods, we knew we stumbled upon a fresh, uncharted territory in our communication strategy.”
Thomas Gheorghiu, Associate Creative Director, reflects on the essence of DHL’s efforts: “All these endeavors to ensure we can deliver anywhere, by any means, are so noble that we felt compelled to share this story with the world.”
Reham Mufleh, Managing Director at Horizon FCB put it simply, “We’re always pushing forward, never settling. We love ideas that make a real difference and that are ‘Never Finished’. This campaign shows exactly that—our drive to keep innovating and reaching out in new ways nobody even thought of before.”
The campaign’s beauty lies in its simplicity and authenticity – utilising actual tracking IDs as headlines to narrate the journey of three real remote deliveries, a testament to DHL’s commitment that, no matter the obstacles, we deliver, no exceptions.
Credits
Agency : Horizon FCB Dubai
Global CCO : Danilo Boer
Global CCO : Andrés Ordóñez
CEO : Mazen Jawad
Managing Director : Reham Mufleh
Executive Creative Director : Mohamed Bareche
Account Director : Farouk Haber
Creative Director : Colin Smith
Associate Creative Director : Thomas Nicolae
Associate Creative Director : Antonio Cué
Motion Designer : Mohamed Ibrahim
Production: NOROC Studio
Visual Artist: Rodolphe Février
Client: DHL Express MENA
Marketing Director: Najwa Raslan
