Wendy Clark: says growing offshore workforce is a ‘differentiator’ for Dentsu International
Dentsu International is creating thousands of jobs offshore because the agency group sees a “tremendous competitive advantage” at a time when clients need to make savings to cope with rising inflation.
The international arm of Dentsu, which employs about 45,000 people outside its home market of Japan, already has 7,500 staff or 17 per cent of its workforce in cheaper locations. By the end of 2022, this should rise to 10,000 or more than 20 per cent.
In a sign of the importance of offshoring, Hiroshi Igarashi, the chief e
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