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posted on May. 20, 2025 at 9:00 amMay 20, 2025

Delving into the strategic rollout of Sobha Realty’s Siniya Island campaign

posted on May. 20, 2025 at 9:00 amMay 20, 2025

Sobha Realty's Group Chief Marketing and Sales Officer reveals details on brand vision, positioning, campaign rollout and success metrics in conversation with Campaign Middle East.

Sobha Realty, a leading global luxury real estate developer, has revealed key details about the rollout of its Sobha Siniya Island campaign, which showcases the masterplan of a a luxury residential community on an island destination within Umm Al Quwain.

The Sobha Siniya Island campaign was also rolled out on billboard advertisements across seven airports globally, with the aim of creating international traction and interest in the development, encouraging people to explore the concept of island living.

The campaign’s approach focuses on the power of visual narrative and the ability of video storytelling to evoke emotional connections with the brand’s target audiences.

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Tags:Advertising Ashish Parakh audiences billboards Brand positioning brand vision Campaigns community Integrated omnichannel quality sanctuary serenity Siniya Island Sobha Experience Centre Sobha Group Sobha Hartland II Sobha Realty TVCs visual narrative visual storytelling

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.