De’Longhi started its partnership with global brand transformation company Landor & Fitch by asking for an evolution of the brand that would help maintain its leading spot on the coffee machine market. The challenge was to start from a strategic rebrand of its positioning and translate it into a solid and consistent identity that could be modular and adaptable worldwide.
The brand’s motto ‘Better Everyday’ inspired the Landor & Fitch team to create something unique for each customer, in line with De’Longhi’s aim to transform any home experience into moments of plea
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