Deliveroo has introduced a character called Fomo Man into its latest ads, adding a much-needed touch of humour.
Using the concept of Fear of missing out (Fomo) its latest marketing campaign is called “Never Miss Out Ever”.
The Fomo man claims to have done it all, seen it all, and has the photographic evidence to prove it. However, there is one experience he has yet to discover – Deliveroo.
The ads portray Deliveroo as an experience that even the most accomplished person – the legendary Fomo Man – can still discover.
The character is played by Mohammed Badr, known as @mobadrcomedy, a Dubai/UAE-based comedian (former dentist) who has successfully performed over 2,000 shows in just 6 years.
The campaign was brought to life in collaboration with MORE, a 360 blended client experience, which is an amalgam and merger of Nudge Media, Soundstruck Studios, and Triangle MENA. It was shot locally in Dubai.
George Schempers, Head of Marketing, Deliveroo UAE said “This campaign is purely inspired by the UAE and its diverse residents, who might have done all there is to do in the world, but their life really isn’t complete without the ultimate food delivery experience.”
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