DejaVu, a production company, has announced the launch of D&F Labs in Dubai. The company is a joint venture with Floss Creative, a UK-based digital consultancy that has redefined the boundaries when it comes to technology, data visualisation, CGI and VFX in marketing communications.
Leveraging its existing experience and expertise across two continents and multiple markets, D&F Labs’ focus is on producing the best experiential technology and programming in the Middle East.
Shamsher Walia, joint partner behind D&F Labs, says, “It is our aim to take our customers and their audience to places they have not been before, in terms of creating completely immersive experiences and technologically advanced campaigns. Experiences which allow for and actively promote a much greater and deeper connection between a brand and their customers.”
This venture will add to Deja Vu’s existing extensive production capabilities in the experiential and digital marketing verticals, that for the first time under one roof in the region will bring together a handpicked specialised technical crew and bespoke studio complete with robotic and machine learning.
Manasvi, founder of DejaVU and partner at D&F Labs, says, “Following the soR launch in Q4 2020, we have collaborated with several regional advertising agencies and brands, creating and developing high-profile digital campaigns for Lenovo, a Virtual Reality drive for Jaguar Land Rover MENA, an AR application for Adidas and experiential events for EDGE and ENOC to name just a few.”
With a track record of working with some of the biggest brands globally and with an awards list to match, both believe that D&F Labs’ innovative technology and techniques, combined with their creativity and experience of turning ideas into effective and fame-worthy productions, will be a game-changing addition to the communications and strategic marketing landscape in the Middle East.
