Authenticity, inclusivity, sustainability, and community – all great words. But what happens when these words don’t translate to action, especially with an audience not afraid to call brands and marketing campaigns out?
To set the scene: A few years ago, many of us who fall into the “older generation” category (it’s hard to accept, isn’t it?) of Boomers, Gen X, and millennials had a lot of good, bad, and ugly opinions about brands, marketing campaigns, and creatives – whether it was an annoying radio jingle or an awkwardly written billboard.
Yet, many of those opinions were brought up only over lunch with work colleagues, at the dinner table with family, or at a gatheri
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