By Abdulwahed Juma, EVP Brand & Corporate Communications, du
Change is a dominant factor in every aspect of contemporary business life. As the marketing communication industry moves into an increasingly digitalized future, we face no shortage of challenges which will come with the adoption of Artificial Intelligence (AI). With digital transformation taking place across all facets of society, our industry is having to adapt to new modes and models of communication. With this in mind, the key to overcome change is to be proactive and to keep an ear to the ground and an eye to the future in order to convert challenges into opportunities.
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