By Eleanor Dickinson
DDB Dubai has won the creative account for McDonald’s food trust business following a competitive three-way pitch.
The Omnicom-owned agency will enter a contractual partnership with the fast food giant after working together on a project-by-project basis during the past year.
The account will entail creating an engaging consumer platform for 2017 around promoting the quality of McDonald’s food.
The win follows DDB North America’s seizure of the estimated $1 billion-advertising account as
the company consolidated its business into Omnicom and thereby ended its 35-year partnership with Leo Burnett.
Meanwhile, in the Middle East Leo Burnett MENA will continue to handle M
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
