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posted on Mar. 25, 2025 at 9:40 amMar 25, 2025

David Guetta electrifies Porsche EV campaign at MBR Solar Park

posted on Mar. 25, 2025 at 9:40 amMar 25, 2025

The Porsche campaign featured David Guetta DJing atop the 263-metre tall Solar Tower at DEWA's MBR Solar Park, while the brand's all-electric vehicles – Macan Turbo and Taycan Turbo GT – participated in extreme driving stunts.

https://www.youtube.com/watch?v=gFUJgV6tQZI

Electronic music pioneer David Guetta, one of the most celebrated DJs across the globe, has partnered with Porsche for the brand’s latest campaign.

The video shoot showcased Porsche’s latest all-electric vehicles – the Macan Turbo and the Taycan Turbo GT –at the Dubai Electricity and Water Authority’s (DEWA’s) Mohammed bin Rashid Al Maktoum Solar Park racing to the tune of David Guetta’s Future Rave Remix of ‘Titanium’ in partnership with the Dubai Department of Economy and Tourism (DET).

In an exclusive conversation with Campaign Middle East, Markus Peter, Marketing Director at Porsche Middle East and Africa, said, “The campaign was b

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Tags:David Guetta DET DEWA DJ booth Dr. Manfred Bräunl driving stunts Dubai Department of Economy and Tourism Dubai Electricity and Water Authority Future Rave Remix Macan Macan Turbo Markus Peter MBR Solar Park Mohammed Bin Rashid Solar Park Porsche Porsche Middle East and Africa Saeed Mohammed Al Tayer Solar Park Tower Taycan Taycan Turbo GT Titanium

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.