Data Direct Group and SurveySparrow, a customer experience management platform have partnered to transform the customer experience landscape.
The partnership aims to provide CX solutions for brands, enabling them to craft unique experiences for their customers.
Rajiv Dalmia, Data Direct Group founder and chairman, said:”The customer experience industry is poised to embark on a transformative journey. This collaboration promises to redefine the very essence of customer satisfaction, elevating it to unprecedented heights.
“With innovation at its core, the partnership aims to revolutionise the way customers engage with businesses, fostering deeper connections and seamless interactions.”
Shihab Muhammed, founder of SurveySparrow, said: “For us, it felt like the perfect opportunity to join forces with a leading player in the Middle East as organisations in the region are increasing focus on enhancing their AI capabilities and CX infrastructure.
“By leveraging Data Direct Group’s proficiency in digital transformation services and solutions alongside SurveySparrow’s comprehensive omnichannel CX solutions, this partnership will empower organisations to promote loyalty, enhance brand equity, and offer more customer value.
“There’s no doubt that by harnessing these technologies, businesses can gain a deeper understanding of customer behaviour, enabling them to deliver personalised brand experiences and that is where this partnership comes in optimising customer journey mapping for an enhanced CX like never before.”
