Data at work is not ‘just about efficiency’, writes Adam Taylor, Director of Marketing, IFZA.
Marketing today is all about precision. And at the heart of this precision lies data – vast amounts of it.
Every click, swipe, and purchase generates insights that redefine how brands connect with their audiences.
But, as we dive deeper into this data-driven world, it’s essential to ask: Where does all this data come from, and how far can we go in using it to shape the modern consumer landscape?
Data leading the way
Modern data-driven marketing acts like a GPS for brands, guiding strategies and decisions. Without
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