It would be hard to miss images of this woman jumping around in a red dress on your travels around Dubai. She is part of the Fashionz by DANUBE campaign, marketed as Dubai’s first FashionTV Branded Residence. Campaign Middle East editor Justin Harper spoke to Danube Group’s Chairman and Founder Rizwan Sajan about the eye-catching ads.
The red dress of Fashionz is quite striking – who created the concept?
We wanted to break free from the monotonous branding and marketing tactics and discover the power of curiosity. We wanted to use captivating imagery and weave it into real estate.
Why a red dress?
A red dress signifies style and aspiration in various ways. Red is bold and grabs your attenti
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