Aiming to preserve the culture and strengths, the integration will see DDB Dubai maintain its distinct brand identity and continue to steer operations independently.
DDB’s operations will be focused on transforming business performance for its clients.
Richa commented: “I am delighted today to welcome DDB Dubai to our group of companies. Like DDB, I believe that creativity is the most powerful force in business and their addition will further strengthen our leadership as the creative powerhouse in the region.
The agency will work alongside other Omnicom Group companies such as Proximity, FleishmanHillard ME, Impact Porter Novelli and Impact BBDO.
The integration will provide DDB clients with the opportunity to leverage a wider range of resources and specialist services within the network including Tech, PR, Digital and Social capabilities.
Day-to-day operations will remain unchanged, ensuring continuity and stability for the agency’s partners, with DDB continuing to operate from the Omnicom building in Dubai Media City.
Glen Lomas, Global President & COO DDB WW, also a Director of Omnicom Europe, commented: “DDB Dubai will benefit from wider access to the group companies, providing greater integration and more exciting opportunities for our people to expand their skill sets.
“Our clients will benefit from enhanced infrastructure and opportunities such as off-shoringacross the region and globally, ensuring better overall efficiency and competitiveness. We are pleased to have the opportunity to bring together these strong, culturally diverse brands that allow tailored integrated solutions.
