FP7/DXB has won the brief to relaunch Dubai-based gold and jewellery company Damas’ Farfasha brand.
A number of agencies had pitched for the business, with the relaunch campaign expected to roll out by the end of the third quarter of this year.
Dhanji Dedhia, marketing director at Damas, said the pitch process had lasted more than six weeks, during which time the company evaluated presentations and the creative routes of the different agencies on the basis of category understanding, brand fit, overall conceptualisation and creative
excellence. “In general, the quality of the submissions was extremely competitive,” said Dedhia. “The Damas team was, however, particularly impress
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Come on! that shouldn’t be a cover story! several agency declined the account, a low budget and a difficult broke client! now FP7 accepted it becomes a big deal!?
Grey declined the Farfasha campaign 2 weeks ago!
Covers are all about images.
Well , at least its a story …. Which are quite few on this website ….. P.S. An account is an account
I imagine the creatives are clambering over each other to work on this one.