MCN, an advertising and marketing communications agency network in the MENAT region, has introduced Current Global as a new multi-disciplined communications offer.
Current Global is an Interpublic Group agency and a unit of IPG DXTRA (NYSE: IPG). Its mission is to establish and foster meaningful human connections in a world where brands are competing for attention and relevance. By putting people at the centre of business decision making, Current Global identifies ownable moments for clients to influence behaviour and outcomes. The agency’s ‘human communications by design’ approach combines a clear articulation of the soul of an organization, a deep understanding of human behaviour, a
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