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Cultural crescendo: Impact of the music industry’s growth on brands

MassiveMusic Dubai's Pierre Carnet shares how brands can leverage the rapid development of the MENA music industry for sustainable growth.

MassiveMusic Dubai’s Pierre Carnet discusses opportunities arising from the MENA’s flourishing music scene.

Over the last few years, the MENA region has consistently been one of the world’s fastest growing regions for the music industry.

According to IFPI’s Global Music Report, the region recorded a 14.4 per cent growth in industry revenue last year, surpassing North America, Europe, and the global average of 10.2 per cent.

This growth is driven by an increase in regional artists, significant investment in infrastructure, development of intellectual property frameworks, and a young and thriving population which is hung


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