Colman Sheil, creative director, Liquid
Twenty-Twenty! It sounded so amazing. It had such a great ring to it. It felt so assured. So balanced. A decade so solid you could say it twice. No wonder we made great plans.
Then it actually happened.
Or at least the first 3 per cent did. That’s how far we got before getting kicked upside-down by the lung-melting invisible predator. Sweeping change slapped us fast. That fun ‘everyone-get-together’ activation brief that you were working on has suddenly become entirely inappropriate today. Yesterday’s logic went out the window like a bullet.
So, with no manual for thes
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