Impact BBDO Dubai and Leo Burnett Dubai were joint runners up, followed by FP7 Dubai. A global campaign from the region, over 20 per cent revenue growth and a Titanium Lion aided Memac Ogilvy’s title defence.
The Work
The agency opened Coca-Cola’s Ramadan by asking audiences to open up, speak of the unspoken issues hidden under the table, breaking away from the norm of happy families in TV commercials of the season.
And for the same brand, the agency came up with ‘Social Media Guard’ earlier in the year. For Coca-Cola, this was quite unlike the feel-good ‘open up’ scripts it authors. And refreshing.
The irreverent Mentos too played its part in the agency’s reel for 201
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