Rami Hmadeh ponders the question of omni-channel retail excellence
Dubai and ‘Shopping 2020’. Probably no city has evolved as quickly as Dubai did in the past decade. From its humble beginnings as a fishing village, it has emerged as today’s city of superlatives with no signs of slowing down. As it races towards its Vision 2020, Dubai is indeed today’s quintessential Utopia.
But what might a shopping haven like Dubai look like in 2020? Will Dubai outdo itself in setting yet another benchmark – in shopping to say the least? To answer this question, we turned to an initiative called ‘weShop’ – an ambitious retail project we thought might: 1) interest the digitally-connected
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