Contour Media has unveiled a new state-of-the-art billboard experience that integrates a cascading waterfall and a series of small fountains within its out-of-home billboard proposition, marking a pioneering addition to its portfolio of outdoor assets.
Breaking past the traditional visual-only barrier of a hoarding, this one-of-a-kind installation enhances the sensory experience by adding an auditory element to the creatively crafted visuals on the OOH billboard.
The natural sound of the flowing water permits for a more immersive and memorable experience, differentiating the ad proposition in an otherwise saturated advertising landscape. As a result, the innovative approach captures attent
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