Real estate entrepreneur Zeina Khoury and the CEO of fam Properties Firas Al Msaddi are well-known in the industry, and share many similarities.
One of them is their recognition of the power of social media in helping to build their careers and boost their personal branding, which they discussed at Meta MENA’s first Real Estate Summit in Dubai.
“Social media has been amazing and contributed a lot to my real estate career,” says Khoury, who is also a star of Netflix reality show Dubai Bling. She first stared making real estate videos during Covid with subject-matter experts and her followers quickly began to grow.
“Social media is extremely important. People can search online, f
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