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‘Consumers want to make a difference, but need more support to do so’

Unilever’s Anila Gopal discusses why brands need to move from intention to action and lead consumers down the path to a sustainable future.

Anila Gopal, Global Sustainability Head, Brands & Middle East Advocacy, Unilever
Consumers hold incredible power in the fight against climate change. While governments and corporations play critical roles, individual choices and habits can additionally drive meaningful impact.
The concept of the ‘conscious consumer’ has been heralded as a beacon of hope for a more sustainable future as changes in consumer behaviour could significantly cut greenhouse gas emissions – something increasingly recognised by reports from the Intergovernmental Panel on Climate Change (IPCC).
In its latest report, IPCC identifies that


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