As Ramadan approaches, I always advise clients to adapt their strategies to align with the inevitable shift with customer behaviour. This goes beyond just referencing the holiday is your communications. It’s about marketers looking at their customer’s lifestyles and offering them meaningful content that fits into that lifestyle.
This year, it’s more important than ever. Coronavirus is likely to intensify the seasonal shifts in consumer behaviour caused by Ramadan. People are self-isolating or being forced to quarantine, so are spending more time at home. Away from offices, away from gyms, shops and restaurants.
The first step in delivering advertising that will resonate is for mar
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