INDUSTRY SNAPSHOT
HOW HAVE CONSUMERS CHANGED IN KSA IN RECENT YEARS?
Consumers in Saudi Arabia have witnessed considerable changes in recent years, owing to economic reforms, social transformations and technical improvements. We’ve seen a significant shift towards e-commerce, increased demand for premium products and services, a growing emphasis on sustainability and ethical consumption and increased adoption of digital payment methods and changing demographics.
WHAT ARE CLIENTS ASKING FOR IN SAUDI THAT’S NEW?
Fresh marketing and advertising strategies that cater to the changing preferences and behaviours of Saudi consumers. Clients are well-aware of the demands of a digital native po
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