Abu Dhabi Crown Prince launches new media strategy

Credits: Abu Dhabi Media Office

His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council has launched a new vision and strategy for Abu Dhabi Media Network.

The strategy will be in place across the all the network’s broadcast, digital and print media platforms.

The new media network will aim towards content that showcases Emirati identity and the country’s progress, achievements and development in order to strengthen its regional and international position.

The media strategy will see the launch of a new media centre, Aletihad News Centre, to operate across Abu Dhabi Media Network’s news platforms.

The new centre will cover local, regional and global news across finance, business, economic affairs and sports sectors.

As part of the strategy, newly revamped Arabic daily Aletihad newspaper will now be also published in English. Other than newspapers, the strategy will also affect magazines, television and radio.

Local magazine Zahrat Al Khaleej will support the strategy’s focus on women and families, by highlighting women in the region while Majid magazine and Kids TV will focus on Emirati-values focused educational content for children.

Abu Dhabi’s radio network will broadcast programming across in three languages across six segments: news, sports, Emirati affairs, entertainment, education and knowledge and children.

The new network will deliver educational, informative, and entertainment programming for various age groups, as well as media content and news programming for non-Arabic speakers.

The new vision and strategy was announced at an event on the 19 September. The event was attended by several members of the ruling family, as well as sheikhs and senior federal and emirate-level government officials.

Abu Dhabi Media Company was founded in the 1969 where it launched Abu Dhabi Radio, Abu Dhabi TV and the first issue of Al Ittihad newspaper.