Ramsey Naja is chief creative officer at JWT MEA
“I once read a research document that featured a remarkable quote from a consumer. His piece of wisdom? “If you have to advertise your product, it means it stinks”. Now, you could look at this either with a mounting sense of insecurity, or with the assurance that your job is safe considering the malodorous credentials of so many products on the market.
But there’s also the whiff of an interesting debate here: does a good product sell itself, without the need for PowerPoint presentations on profound market insights and PhotoShopped beauties drooling over it? The recent spat between Apple and Samsung over an ad that compared their smart phon
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Tags:JWT MEA
