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Columbia University, APCO partner with for comms training in MENA

APCO Institute has partnered with Columbia University to boost strategic communication capabilities in the MENA region.

Columbia University

Global advisory and advocacy firm APCO has partnered with Columbia University to deliver a series of specialist training workshops for professional communicators.

Columbia, along with the APCO Institute, will provide practical skill building sessions taught by members of APCO’s senior global staff and Columbia University faculty for 20 mid-level communication professionals in the MENA region in October.

Faculty from the School of Professional Studies at Columbia University, one of the world’s top universities in the field of communications, will deliver the programme in collaboration with APCO.

The training includes four workshops on navigating cultural, social, and language dynamics


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.