Guerlain picks Hindash as first regional make-up ambassador

Guerlain has appointed celebrity make-up artist and beauty entrepreneur Mohammed Hindash as the Maison’s first-ever Regional Make-Up Ambassador for the Middle East.

A classically trained turned globally celebrated make-up artist, Hindash has garnered international acclaim, working with globally renowned models and celebrities. Blending artistry with innovation, Hindash brings a unique and deeply rooted perspective to his role as Guerlain’s Regional Make-Up Ambassador for the Middle East, one that resonates profoundly with the beauty heritage of the region.

The luxury Maison claims Hindash’s unique vision and artistry make him the perfect voice to represent Guerlain’s beauty legacy in the region.

“I am very proud to welcome Hindash to the Guerlain family. His singular artistry, strong sense of style and deep connection to the region makes him the perfect ambassador to help share the Maison’s makeup creative vision to the Middle East, a region whose vibrant beauty inspires the world,” said Gabrielle Saint-Genis, CEO of Guerlain.

“My chapter with Guerlain represents more than just beauty, it embodies timeless innovation rooted in heritage,” said Hindash.

“I’m beyond thrilled to take on this role as I showcase Guerlain through my lens and artistry. I have immersed myself in the rich history of the Maison, and I can’t wait to narrate the story on my models faces,” he said.

The Maison said this announcement underscores Guerlain’s commitment to continually redefining beauty through innovation and artistry.

Through this partnership, Guerlain and Hindash join forces to celebrate the rich diversity of the region and to tell a powerful, modern story of make-up, one that empowers today’s and tomorrow’s beauty mavens across the Middle East and beyond.

As a result, Guerlain and Hindash will come together to share the Maison’s most cherished creations, crafted with care, enriched with exceptional formulas, and inspired by nature. At the heart of this partnership is a shared mission: to help consumers feel confident, empowered, and connected through the power of beauty storytelling.